Building India's offline expansion infrastructure
Meshr is capturing the massive opportunity in India's fragmented offline retail distribution by building the operating layer that connects brands to 12M+ kirana stores.
We're partnering with strategic investors who understand distribution infrastructure and consumer growth in India.
Connect with FoundersA $500B+ market with broken infrastructure
India's offline retail is larger than e-commerce by 7x, but emerging brands have no systematic way to access it.
$500B+ Market
General trade represents over 80% of India's retail landscape, dominated by 12M+ kirana stores and neighborhood retailers.
Fragmented Access
Thousands of independent distributors control retailer relationships. Brands spend years building networks from scratch.
Emergence Wave
1000s of D2C and regional brands are hitting scale and need offline reach, but lack the infrastructure to execute.
The Infrastructure Gap
Current State: Fragmented & Inefficient
- • Manual distributor discovery and vetting
- • Zero visibility into field execution
- • Cash flow bottlenecks delay growth
- • Brands hire expensive sales teams for each city
Meshr: Centralized & Scalable
- • Instant access to vetted distributor network
- • End-to-end visibility with tech layer
- • Cash flow support built into the platform
- • Shared field teams drive cost efficiency
Perfect timing: Three converging tailwinds
Market forces are aligning to create a once-in-a-decade infrastructure opportunity.
Brand Explosion
Hundreds of D2C brands hitting $5-20M ARR need offline expansion but lack distribution expertise and infrastructure.
Distributor Inefficiency
Small distributors operate blindly with no tech, limited working capital, and struggle to discover new brand opportunities.
Execution Gap
Field sales remains manual and opaque. Brands have zero visibility into thousands of retail touchpoints.
Early traction validates the model
We've proven the concept with multiple brands across categories and geographies.
Cities Live
Active Brands
Retail Touchpoints
Distributor Partners
Proven with Top Brands
Operator-led team with deep distribution expertise
19+ and 11+ years of combined experience scaling consumer operations and field sales across India.
Shobhit Jain
Co-founder & CEO
19+ years across sales, business and strategy at GSK, Accenture, Snapdeal, Oyo and Cars24. Deep GTM and distribution experience across categories.
LinkedIn Profile
Manik Malhotra
Co-founder
11+ years across consumer, operations and product at ITC, Snapdeal, Oyo, Wheelseye and Gigforce. Deep exposure to Indian consumer markets and execution.
LinkedIn ProfileJoin us in building India's distribution rails
We're raising our Series A round and selectively looking for partners who understand the potential of infrastructure plays in India's consumer ecosystem.
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